ABOUT

YSR was born from a simple instinct: women deserve clothing that feels intuitive, the kind you reach for without thinking, because it always works.
Outerwear that instantly makes you feel put together, confident, and expressive without effort.

As a Lebanese woman designing for women who move quickly, live fully, and carry many roles at once, I wanted pieces that simplify getting dressed, without ever feeling basic.
Pieces with character, presence, and quiet strength.

The one-size philosophy wasn’t created to “fix” anything. It was created to free her:
to remove unnecessary decisions, to let the silhouette adapt and shift with her, and to offer clothing that moves the way she does, structured, fluid, effortless, always.

YSR pieces are designed to make sense the moment they’re worn.
They elevate without trying, they shape without restricting, and they bring a subtle boldness to everyday moments.

This is the world of YSR:
intuitive dressing, quiet power, and a silhouette that speaks softly, but unmistakably.